The Local Accountant

David has honed in on his aspiration to help small businesses succeed and grow as well as supporting local families to achieve goals and make confident financial decisions. Masters Agency is proud to present The Local Accountant, that has seen tremendous growth in it's journey so far, despite it's young age. The logo design was very rewarding and required an extensive knowledge of font usage, as the brand logo uses The Local Accountant wording itself as it's primary design. The name itself is simple, straight to the point and clearly communicates the business offerings. Branding Guidelines document was created as an in-depth rule book for all things spacing, colour coordination, co-branding, image use, branding violations, typography.

Paid social advertising on platforms including Facebook, instagram, LinkedIn, YouTube Shorts and TikTok increases brand awareness in our TOF (Top of Funnel) approaches, that are incredibly effective and useful in the brand launch, and now effective in MOF (Middle of Funnel) and BOF (Bottom of Funnel) ad approaches that use direct call to action language to create conversions. The Google Business Profile is another medium for increasing legitimacy in the brand and increase website visits.

The website is a clean and professional example of a platform that showcases all business offerings and resources that may be useful to the end-user. The Local Accountant website also uses a carefully curated selection of keywords that assist in the on-page SEO and overall Google search page ranking. Our domain system services ensures that all url's and site indexing on Google are completed and setup correctly.