Western Sydney Software
Western Sydney Software is an up and coming software company that Masters Agency has the pleasure in working with, helping the company provide software solutions to many local businesses in the Western Sydney community.
Masters Agency was involved in every step of the Go-to-Market journey. A website is often the foundation for any brand go-to-market strategy and often creates an everlasting first impression on a potential client.
Firstly, we created the new Western Sydney Software brand, working on a colour palette that builds trust and authority, at the same time being friendly and approachable just like the owners. The logo is simple but strong and can be easily applied across all digital and print formats. When the branding was finalised, this made the Web Development process much quicker as many of the aesthetic aspects of the build were already completed. The website is used to tell a story and communicate value in the Western Sydney Software offerings for potential clients.
The Go-To-Market strategy was simple yet effective, we new the key to launch was about informing the right audience, helping source valuable leads to the business.
