Lightweight Athletic Club

We are proud to showcase our collaboration with Lightweight Athletic Club, where we refined their existing brand to launch a new active and leisure wear line into the market. Emphasising the brand's core values of diversity and inclusivity, we ensured these principles were reflected in all aspects of the content shoots, showcasing a wide range of talent to represent their community-focused ethos.

High-quality design, UX, and UI were crucial in reflecting the exceptional quality of Lightweight Athletic Club's apparel, all custom-made in Portugal. Our comprehensive services included building a robust eCommerce platform on Shopify, designed to provide a seamless and intuitive shopping experience. The attention to detail in the user interface and user experience was paramount, mirroring the meticulous craftsmanship of the apparel.

We focused on brand refinement, polishing the existing brand elements to better align with their market positioning and values. To activate the brand and increase visibility, we executed targeted campaigns across multiple digital channels, including Google Ads, Meta Ads, TikTok, Instagram, and Facebook. Additionally, our team managed effective EDM campaigns to engage customers and boost retention.

We also provided SEO services to enhance organic search visibility, ensuring Lightweight Athletic Club stood out in the competitive active and leisure wear market. Through strategic brand activation and meticulous attention to detail, we successfully positioned Lightweight Athletic Club as a dynamic and inclusive brand, ready to make a significant impact in the industry.

The quality of the user experience on their website, combined with the high standards of design, communicates the premium nature of their products. By aligning the online experience with the superior craftsmanship of their Portuguese-made apparel, we created a cohesive and compelling brand presence that resonates with discerning customers.