LOUMAC Constructions

LOUMAC Constructions is a proudly owned Penrith business, providing high-quality construction backed by 20+ years of experience. Founded by South Penrith local William Wise, LOUMAC Constructions puts community and quality in the foreground. LOUMAC has been and continues to be a pleasure to work with, we are always excited to work on the brand and with the dedicated team at LOUMAC Constructions. The website design & development starts at the sitemap structure level. We always make sure the client is satisfied with the general navigation and page selection before we move onto the next stage that is designing the aesthetic of the website on Figma. The client William Wise is informed at every stage of the web development process.

The logo design is bold, we made a decision to only display the business name in all capital letters as a way to make a simple name feel more important, with a simple house shape incorporated in the design. The branding guidelines document is an important and extensive digital document, that can be printed out to showcase the thought process and deliberate intentions in every aspect of the brand including spacing, colour coordination, co-branding, image use, branding violations, typography. Print design works include worksite mesh fencing, signage and many more. Digital designs include email signatures, documents and more. Masters Agency prides ourselves on our keyword strategy we understand the importance of a strong keyword strategy in order to increase on-page SEO to it's full potential. A Google Business Profile is a universally accepted way to display a physical or purely digital company that most closely match a persons search query's.

Our domain system services ensures that all url's and site indexing on Google are completed and setup correctly. Paid social advertising on platforms including Facebook, instagram, LinkedIn, YouTube Shorts and TikTok increases brand awareness in our TOF (Top of Funnel) approaches, that are incredibly effective and useful in the brand launch, and now effective in MOF (Middle of Funnel) and BOF (Bottom of Funnel) ad approaches that use direct call to action language to create conversions. Email & SMS copywriting is vital for communicating the correct message and maximising the reader retention. These are used for invitations to special events, as well as big company announcements or past project highlights.

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Image captions: Website home page on laptop mockup. Business cards front and back mockup. LOUMAC Constructions logo. LOUMAC Constructions branding guidelines document.